Romain Perin
Digital Design Director,
User Experience Designer,
and a few other things...
User Experience Designer,
and a few other things...
Based in beautiful Tāmaki Makaurau Auckland, Aotearoa New Zealand.
I turn abstract, problems into tangible and intuitive digital experiences.
With nearly 20 years of experience as a UX Designer and Design Director, I have worked with some of New Zealand’s largest organisations to help solve some of their most challenging issues.
I understand context fast, and deliver solutions that cover the full range from experience concepts to high fidelity design systems.
I care about creating a positive impact for people and planet.
My experience.
Across my nearly 20 years spent working with design agencies I have focused on delivering useful, usable and accessible digital experiences to a wide range of clients, from banks and government organisations to well-known consumer brands and non-profit organisations.
Futureful
Product design lead
January 2024 - Current
DNA Design
UX Design Director
May 2010 — March 2024
Shift
Digital Designer
February 2006 — May 2010
Some work I'm proud to have helped deliver.
Futureful.
Since January 2024, I have been the product design lead for Futureful, New Zealand's first values-based recruitment platform. My responsibilities include:
- Product strategy
- Customer research and analysis
- Requirements & specifications
- User experience and flows
- UI and Design system
- Front-end development
Lending Origination Program
I was the lead designer on a multi-year program for Bank of New Zealand.
The project included the consolidation of 30+ internal tools into a single digital platform for bankers.
I led the project from its early stages of customer journey mapping and design principles, all the way to UI design and implementation guidelines.
Results were significant for both customers and the bank, with greatly reduced error rates and much faster loan delivery.
I led the project from its early stages of customer journey mapping and design principles, all the way to UI design and implementation guidelines.
Results were significant for both customers and the bank, with greatly reduced error rates and much faster loan delivery.
Climate Action Toolbox.
I worked with SBN's climate scientists and MBIE's business experts to design and improve this tool aimed at helping New Zealand's small and Medium businesses reduce their carbon emissions.
Over multiple rounds of funding this evolved from simple action guides to a fully fledged footprint calculator and personalised action plan.
MedAire aviation portal.
I was contracted to produce the next design iteration for International SOS's Aviation Portal, a digital platform used by flight planners to assess security and health risks on a global scale.
The tool displays rich and complex data from multiple sources into an easy to use and intuitive map interface.
Close collaboration with developers was essential to push the limit of what was feasible while keeping timeline and budgets under control.
Close collaboration with developers was essential to push the limit of what was feasible while keeping timeline and budgets under control.
Tourism New Zealand.
I helped guide the design strategy for New Zealand's digital front door, newzealand.com for multiple years.
Projects included a full redesign of the site and the addition of key new features which have significantly increased engagement with New Zealand Tourism operators.
Along the process I collaborated closely with TNZ's digital leadership team as well as external development and brand agencies.
KidsCan
Following research which identified the challenges teachers and schools face when requesting food for their students in need, we rethought the ordering process to put students at the core of the experience.
With a focus on reducing the cognitive load required to estimate quantities required, we delivered a streamlined process which results in less ordering errors from schools and a much more efficient delivery pipeline for KidsCan,
Following a successful pilot, the portal has now been rolled out to all 700+ participating schools.
Auckland Council
I led the research and design for a new Conservation portal - Tiaki Tamaki Makaurau.
In partnership with the in-house digital team, we created a place for volunteers, external contractors and the council to collaborate on conservation projects.
The design incorporated trademark patterns from the council digital brand guidelines while having it's own distinct identity and interactions.
Some more clients I've worked with.
Multiple projects, including a year-long redesign of the Lending Origination Process, resulting in bankers able to use a single platform instead of dozens of legacy systems.
Delivered a series of improvements to the onDemand streaming platform, which resulted in double-digit growth in engagement across the board.
Delivered an optimised experience for front-line staff by providing them with a unified, cross-channel dashboard.
Optimised the delivery process by providing participating schools with a unified portal to order food and clothing according to their changing needs.
Multiple projects, including a complete revamp of the in-app messaging system, research into customers' security and wellbeing needs, and creation of a new investing digital platform.
Redesign of global e-commerce platform, including brand new decisioning flows for purchasers of premium kitchen and laundry appliances.